The terms travel agent and travel advisor are used interchangeably. The original term was ‘travel agent,’ but the industry has gone through a bit of a rebrand to showcase the breadth of work that a travel advisor does. We use both!

Personally, we like to think of Fora Advisors as next-generation travel agents. Sure, we earn money by selling and booking trips, but it’s so much more than a transaction. Fora Advisors are consultants and advocates for their clients. We work with clients to understand their vacation needs and handle all the travel arrangements, from booking a staycation to planning a honeymoon.

A Fora Advisor has access to all of Fora’s training resources, including seamless technology (which makes booking a breeze) and access to specialists with destination expertise. Even better, Fora Advisors don’t have to worry about tracking commission payments or invoicing travel partners. We handle all of that, so our advisors can focus on what they love: building their business in travel.

A travel agent is someone who sells, curates and books travel, typically working under a host agency (like Fora). Travel agents consult with clients on where to go, what to do and where to stay — and earn commission from booking hotels, cruises, experiences and more. In addition to planning and booking trips, agents communicate with hotels and other partners (tour companies, cruises, etc.) to ensure each trip goes smoothly.

Advisors that live in Ontario must receive Travel Industry Council of Ontario (TICO) certification before selling travel to the public. Learn more about becoming an advisor in Canada here.

Fora works with 170,000+ suppliers, giving advisors access to exclusive perks at thousands of properties worldwide, including those belonging to top brands like IHG, Hyatt, Belmond, Rosewood, and more. We work with both high-end luxury partners as well as lifestyle boutique partners. 

As a Fora Advisor, you can book with a wide array of travel suppliers. Think anything from hotels, cruises, transportation, tours and activities, villas, all-inclusives, car rentals, travel insurance, yacht charters, and even private aviation.

Fora has partnered with more than 5,000 hotels, meaning our advisors have access to exclusive upgrades & perks at 5,000+ properties around the world, many of which belong to prestigious collections including Virtuoso, Four Seasons, Rosewood and more. We work with both high-end luxury partners as well as lifestyle boutique partners. At Fora, it’s all about meeting your clients where they're at.

Fora Advisors take home the majority (70%) of each commission, and Fora keeps a small portion (30%) as the host agency. After you book more than US$300k in commissionable travel in a calendar year, the split changes to 80/20 (you must re-qualify annually).

Use our commissions calculator to easily estimate your potential earnings.

Yes! Booking travel is a great way for creators to expand on their travel income streams. It is important to note that the role of a Fora Advisor is rooted in planning and booking travel, which is different from an affiliate program.

As part of joining Fora, you will be a 1099 independent contractor. You do not need to have an LLC to sign up with Fora. Should you want to, though, you can onboard with Fora as an LLC, rather than an individual contractor.